SWOT stands for strengths

SWOT stands for strengths, weaknesses, opportunities and threats. Strengths and weaknesses are internal factors that a company can control while opportunities and threats are external factors that a company cannot control. The strengths and weaknesses are related to the opportunities and threats. An organisation can take the advantage of their opportunity by using the strength and neutralise their threat by eliminating the weakness. A SWOT analysis is for an organisation to identify the strengths and weaknesses to manage a business strategy. A business strategy is when a company sets to achieve their objective.
PEST is an acronym for political, economic, social and technology. This analysis are all external factors. A compony cannot control what happen A PEST analysis helps to determine how the factors will affect the performance of the business in the long-term.