Furthermore, Air Asia may continue offering aggressive promotional campaigns. Air Asia can utilize the power of social media to endorse the Air Asia’s campaigns. In the past few years, social media has been growing rapidly. It has been viewed as an efficient and effective method that enables companies to raise the awareness and recognition of the brand in the public. Past studies has reported that 58% of the companies that applies social media in their operating system for over the 3 years has been proven to increase in their profit and 85% of the companies reveal that there is an increase in their market exposure rate. For this reason, many airline industries have collaborated with the social media platform and integrate it into their service channels and sales.